Question: E-HENG has experience working with some of the world's largest companies such as Canon Electron, Thermo Fisher Scientific, Mahr, and Perkin Elmer. So what are the differences between the services of ChineseAgent and E-HENG?

The primary difference between ChineseAgent and E-HENG serves related to their target customers. E-HENG serves foreign companies that have already entered the Chinese market and have built their own sales channels and staff. But they still need E-HENG's professional assistance relevant to specific fields, like import /export customs clearance and warehousing logistics. Moreover, E-HENG acts as public relation firm to support companies that lack proper financial/business relations in China but is ready to build robust partnerships in China. ChineseAgent is prepared to help foreign companies open Chinese market and also help the enterprises not satisfied with their current channels find better ones.


Question: Would it be correct to say that you are a consulting company?

Not exactly. Unlike a consulting agent, which only provides suggestions, ChineseAgent focuses primarily on the service aspect. We provide different types of specific service depending on our customer’s needs. Furthermore, selecting all or just part of services is welcome. We do not charge for the advice we provide but instead hope that they can help our client understand the Chinese market better. 


Question: What are the various methods of partnering with ChineseAgent?

The mode of cooperation will depend on the target customer and the client’s business strategy. Through constant dialogue, we will decide together how best to help your service or product succeed in China’s economic environment.


Question: What is the main difference between the business environment in China and that in other countries?

We believe the biggest difference between business in China and business in a Western country is the hidden regulations that come with working under the Chinese government. ChineseAgent specializes in ensuring that entry into China is a lawful and efficient.


Question: Why is franchise management very important to conduct business in China?

Due to China’s large population and limited land, foreign companies need to establish a strong sales network in order to achieve fast entry into china and to secure a larger market share, During the expansion period, foreign companies may need franchiser assistance to help them achieve their objective. However, in the Chinese market, regulations are not always clear, and franchisers often lack of integrity and self-discipline. Franchisers always use the “price war” or selling the goods beyond agreed areas for getting more demand, that makes China’s customers are use to compare the goods and price before purchasing. As a result, finding an experienced, local partner to manage the franchiser is crucial for multi-national companies looking to enter China.


Question: What are some companies ChineseAgent are currently working with?

-ChineseAgent is current working with a company from the United States whose products are mainly sold to automotive research and design departments. They wished to establish a more comprehensive and robust sales network in China. We assisted in recruiting technical staff, setting up an office in Shanghai, creating a Chinese website, and jointly participating in the China Automotive Testing Show to increase product visibility. We also introduced them to R&D teams of automotive manufacturers like SAIC General Motors and FAW-Volkswagen, facilitating technical integration and promotion of their products. 


-We are also working with a Swiss company specializing in innovative sensor technologies. Their products are small, with dispersed Chinese customer orders and relatively low amounts per order. Initially, we provided orders and sales management services to save costs. As sales in the Chinese market increased, we have now set up a safety stock in the bonded area to better meet the demands of the Chinese market.


Question: Why attending exhibition should be my first step to expand business in Chinese market?

With the increase of domestic demand, particularly in high-technology field in China, more and more specialized exhibitions are held in cities like Shanghai, Beijing, and Guangzhou. There’s no doubt it’s the best occasion for companies to meet expertise and enlarge its network. Exhibition has been a common start to those companies worked out successfully in Chinese market. There are multiple advantages. 


-With the products exhibited, potential clients and distributors could see closely the technology and converse with the company about the needs directly; especially with a presence of a professional trading expertise in the exhibition, many clients & distributors could be assured the pre-sales and after-sales services thus leading to orders on-site.

-In terms of marketing strategy, attendance to an exhibition could give the market a message that the decision to enter Chinese market is already made. It’s not temporary but a determined decision. Only when the clients are convinced that this company is strong and reliable, they will consider giving the orders and even long-term partnership.


Question: Why establishing a Chinese website or setting a representative office is very important to my business development in China?

Marketing is always essential for a company’s presence in a new market, especially in a country where language and culture difference could be real barriers, China is no exception. A Chinese website or a representative office means that you have a long-term marketing plan here which will facilitate your clients’ cooperation with you, especially when they are state-owned enterprises, R&D institutions, universities and hospitals. Meanwhile, a well managed website located on domestic servers will provide users a better experience and gain more traffic. 


Question: In the past, We have been involved in many professional exhibitions in China and a lot of visitors are interested in our products, but we did't get any further inquiry. Why? Are our products not good and competitive?

We believes the problem is not on your products. We believe all the products in the exhibitions are competitive and have successful experience in native market. However, China’s business communities are not mature enough. As we all know, the real introduction of market economy lasts only for decades. And there are many state-owned enterprises in the market the government departments participate directly in economic activities. And China attaches importance to human relations. So in many business activities, interpersonal relationships are very important. That means that competitive products are not all destined to succeed. So simply because a potential buyer expressed interest in the product does not mean it will be able to trade after the show. It is important to contact each other very often, in the right circumstances, and a business should try to please the customers. When the general exhibitors return to their country after the exhibition, they generally contact with the buyer by mail. Even if in China, there is no suitable local person through whom to communicate, so it is difficult to clinch a deal.